Cialdini Robert B. - Pre-Suasion : A Revolutionary Way to Influence and Persuade

Pre-Suasion : A Revolutionary Way to Influence and Persuade
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Kód titulu
9781847941435
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242 Kč
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Popis titulu: Cialdini Robert B. - Pre-Suasion : A Revolutionary Way to Influence and Persuade

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of `pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say `yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.
Kód titulu: 9781847941435
Autor: Cialdini Robert B.
Nakladatel: Bohemian Ventures, spol. s r.o.
EAN: 9781847941435
Rok vydání: 2017
Počet stran: 432
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