Papagianneas Stavros - Rebranding Europe : Fundamentals for Leadership Communication

Rebranding Europe : Fundamentals for Leadership Communication
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není skladem
Kód titulu
9789057186202
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1.259 Kč
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Popis titulu: Papagianneas Stavros - Rebranding Europe : Fundamentals for Leadership Communication

Rebranding Europe explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism. This book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens. It gives original and logical answers to communication questions. The author has interviewed a number of key stakeholders in European communications as well as important opinion leaders.
Kód titulu: 9789057186202
Autor: Papagianneas Stavros
EAN: 9789057186202
Rok vydání: 2017
Počet stran: 176
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